Quorum’s new visual identity is a welcome and refreshing change from the overwhelming complexity of larger financial institutions. By comparison, Quorum is friendly, welcoming, quick, and to the point.
Brand refreshment included the creation of product and lifestyle icons. These icons work in harmony with saturated color lifestyle photos across print materials like direct mail and booklets as well as Quorum’s website (https://www.quorumfcu.org) and digital ad banners.
Completed at Ogilvy RedWorks.